Residents from across Surrey are invited to get involved to help shape the brand identity of the new West Surrey Council.
The council will need to create its own distinct brand identities, to help everyone recognise who is delivering local services from April 2027.
The new brand will be created at no cost by designers working in councils across Surrey. To help inform these designs, residents, businesses, council staff, partners and community groups across Surrey are invited to have a say on the future visual identities of the new West Surrey Council.
This is the first phase of a wider programme of engagement to help shape the new council.
A survey has been created for people to share their views. This will be available to complete in the 52 libraries across the county to ensure a broad range of voices are heard. We are asking residents to share their views on:
- What makes our area unique?
- What are you most proud of?
- What should your future council’s look and feel reflect?
Insights gathered from the survey will be used to help create the new logo and brand for West Surrey Council. This means that each brand will reflect the distinct views of the people in the area.
Residents have until 11.59pm on Monday 3 August to complete a short survey, more information can be found on the Future Surrey website on the get involved webpage.
Councillor Paul Follows, the Leader of West Surrey Shadow Authority added:
“Our focus remains on creating a council that delivers high-quality services, provides value for money and meets the needs of residents, businesses and communities across West Surrey. This engagement is an opportunity for people across West Surrey to help define how we present ourselves as a new council. We’re not asking for views on logos or designs, but on what really matters to our communities - the character, feel and identity of the area. By taking part, residents can shape the new West Surrey brand and ensure this is a people’s brand. We are also committed to keeping costs to a minimum, so I am delighted that the new brand will be created in-house, with designers working in all councils.”